Privacy and Highmark Homes
Highmark Homes will help you understand how we manage the information that we collect, use and disclose and how you can contact us if you have any queries. The Policy applies to and is adopted by all Highmark Homes employees, related entities and associated companies and contractors which are subject to the Privacy Act 1988.
Personal information is defined as information, or an opinion, in any form and whether true or not, about an individual whose identity is reasonably apparent or can reasonably be ascertained from the information or opinion.
Sensitive information encompasses information including health information and information about a person’s race, ethnicity, political opinion, religious and philosophical belief, sexual preferences and criminal history.
In this Policy, we will refer to personal information and sensitive information collectively as personal information. Highmark Homes must not collect sensitive information about you unless you consent or unless we are required to by law.
Information We Collect and How We Use It
Highmark Homes collects and handles personal information to help us deliver our products and services. We collect personal information through a variety of channels including our website, at our spec homes, office or over the telephone. We may also collect specific personal information if the law requires us to collect it or receive it from another source.
Highmark Homes may also obtain information using technologies such as cookies, tags, web beacons and navigational data collection. We have implemented Google Analytics features based on Display Advertising (Google Analytics Remarketing, Display Network Impression Reporting and Demographics and Interest Reporting, ). You can opt-out of Google Analytics for Display Advertising or customize Google Display Network ads using the Ads Settings. Whilst this information is generally not linked to your personal identity, except where you have identified yourself (for example via e-mail), Highmark Homes may use this information collected to obtain a better understanding of your experience and what products or services may be of interest to you.
Depending on your interaction with us, the personal information we collect from you will vary. However it may include (amongst other things):
- Personal information that you give to us when you visit our office or spec homes. This information may include your name, address, telephone numbers, email address (“contact details” ), the details of land which you own and wish to construct a house;
- Personal information that you give to us when you place a deposit on a new home: This information may include your contact details and credit card details.
- Communication between you and Highmark Homes.
- Information about your experience with our products and services (for example: feedback that you provide to us).
Highmark Homes only use the personal information you provide to us for the purpose that was either directly specified or could be reasonably expected at the time the information was collected. The primary purpose for collecting your personal information is to assist in providing you with our products and services, to assist with communications you make with us and for internal administrative purposes.
Although we may use your personal information as stated above, we may also use your personal information for secondary purposes. We may communicate news or promotional offers to you or we may use personal information for marketing, research, and product development purposes.
Highmark Homes will take reasonable steps to ensure that you are aware of the purposes for which we collect and handle personal information at the time the information is collected, except where our collection or disclosure of the personal information collected is required by law.
If you choose to not provide us with personal information that we consider essential or necessary, regrettably, we may have no choice but to cease the sales process; suspend, cancel or renew a contract, subject to its terms and conditions and relevant laws.
You have the right to remove your name from our mailing list at any time without penalty. Similarly, you may apply to add your name to our mailing list at any time should you desire.
Where and How Your Information is Stored
Where we store your information depends on the product or service you have requested.
Highmark Homes takes reasonable precautions to protect personal information collected and stored by us. These precautions include, but are not limited to security systems and monitoring, secure access to offices and archives, encrypted passwords, firewalls, anti-virus programs and other security measures put in place to prevent accidental or malicious loss of data or personal information.
While Highmark Homes takes reasonable precautions to protect the personal information we possess, unfortunately there is always risk involved with storing information. Therefore, we cannot guarantee that personal information will not be stolen or used without permission. To the extent permissible by law, we will not be responsible for any unauthorized access, disclosure or use of your personal information. If you suspect that someone has your personal information collected by Highmark Homes, and you do not wish for them to have it, please contact our Privacy Officer immediately.
- Because it is required or authorized by law;
- To provide you with a product or service you have requested;
- To lessen a serious threat to a person’s health or safety;
- To investigate or report on suspected unlawful activity; or
- To protect our rights or property or those of any member of the public.
Information Sharing Outside of Australia
Highmark Homes will only disclose personal information collected from our customers, suppliers, service providers, applicants, employees, temporary team members or contractors to an organisation or individual in a foreign country in limited circumstances. Highmark Homes will only provide your personal information where we reasonably believe the recipient is subject to binding laws or contracts which effectively upholds the principles of privacy which are substantially similar to the APPs, or where Highmark Homes has taken all reasonable steps to ensure information will not be held, used or disclosed by the recipient in a manner which is inconsistent with the APPs. Highmark Homes may also provide your personal information where it is necessary in order to perform and conclude a contract that exists between you and Highmark Homes.
How You Can Access and Correct Your Personal Information
Highmark Homes is happy to assist you should you request access to your personal information held by us, subject to relevant exceptions.
To maintain the security of your personal information, we may require you to prove your identity to us. The form of identification we require will depend on the nature of the personal information you seek access to. Forms of identification may include but are not limited to:
- The presentation of photo identification (e.g. passport or Australian driver’s license);
- Correct responses to qualifying questions;
- Supply of specific particulars pertaining to your identity; or
- Divulging login names and corresponding passwords.
These responses will be checked against our records to satisfy us that you are who you say you are prior to releasing the requested personal information.
Due to the nature of some requests for access to personal information, Highmark Homes may require the request to be submitted in writing for auditing purposes. Should this be required, you will be notified in direct response to your initial request for access. This also aids in avoiding confusion regarding the request for access to your personal information. How Highmark Homes responds to your request will depend on the personal information that you require access to, how you submitted your request, where the information sought is stored, how that information is accessed and any exemptions to disclosure that may apply.
Highmark Homes will not charge you for making a request to access personal information held by us. However, you may be liable for any costs associated in making the personal information sought available to you. This cost is entirely dependent on the nature of the information sought and the steps required to obtain it. Where possible, Highmark Homes will endeavour to provide you with an estimated cost prior to us incurring any real cost to provide access to the personal information requested. If the real cost of supplying the requested personal information is greater than the estimate, you may be required to pay the true cost prior to us providing access to the requested personal information.
Where Highmark Homes deny or refuse access to personal information, we will provide you with a written response outlining the reasons behind our decision. Where we deny access to personal information that may involve or reveal commercially sensitive business details, we will provide you with a summary of the information requested and a written explanation as to why full access was not granted. Highmark Homes reserves the right to use an intermediary to allow limited access to personal information that would otherwise be denied to you under one of the permitted exceptions. If it is decided that an intermediary will be used, you may be liable to pay the intermediaries’ fees and expenses.
If you have a complaint about this Policy or the way we have dealt with your personal information, please contact our office. Once we have received your complaint, we will make all attempts to respond to your complaint within a reasonable timeframe.
If you are not satisfied with how we have dealt with your complaint or if we have been unable to resolve your complaint, under the Privacy Act 1988, you can make a complaint to the Office of the Australian Information Commissioner (“OAIC”). The procedure for making a complaint with the OAIC is located at the following website: http://www.oaic.gov.au/privacy/making-a-privacy-complaint.
For more information on privacy in Australia, please visit the Australian Commonwealth Government’s, Australian Federal Privacy Commissioner’s website at www.privacy.gov.au